The Do It Now Challenge…Explained

While our student-run PR firm tirelessly tries to register Ohioans to become organ and tissue donors, we thought it necessary to mention we are not the only students relentlessly fighting for this cause. Our efforts are part of a state-wide effort to add 240,000 new donors to the state of Ohio’s Donor Registry. Running throughout the school year, 17 Ohio colleges and universities are participating in the Do It Now College Challenge Campaign spreading awareness of the need for organ and tissue donors in their respective regions on behalf of Donate Life America and Second Chance Trust Fund.

Each school’s student group – ours being Vision Communications, Ohio Northern’s student-run public relations firm – is in charge of developing a communication campaign to spread the word about organ and tissue donation and encouraging people to sign-up to join the Donor Registry. The goal for each student group is to include in their communications plan guerilla marketing, alumni outreach and launch a program to spread minority awareness to see who can register the most donors. Each participating college has a specific goal of registrants to be registered depending on the number of non-registered donors in their region as well as population.

This is the second year for the campaign. The 2007-2008 College Challenge added 125,000 new registrants to the registry. Those goals were surpassed and participating students contributed to over half of the 240,000 new registrants. So obviously there is a high level of anticipation to see which group comes out on top and to see how many new donors we all can add to Ohio's Donor Registry.

Wanna Do It….
…Do It Now!
www.doitnowohio.org/onu

Written by Madison Bender